Tears of sin, burn our skin like black rain in a year of pain. I hold my breath until I die, a never ending sorrow inside. The years slip by. No escaping. Waiting. This moment of hating. Waiting. For silent death. Taking my final breath. Then, like black rain it falls. They have broken down the walls. A liberation of the soul and a freedom for us all.

Shot across multiple locations, this campaign features brand new styles and brand new faces. From Bulgaria and Serbia to a unique new studio location, the Black Rain campaign has it all. Sculptural monuments celebrating freedom, custom interactive art installations, and bold lighting effects all form the basis of the Black Rain MMXVIII aesthetic. Captured in a minimalist style with a premium edge- paying homage to products within the collection.

Black Rain - Campaign - Valley Eyewear

Explore the styles from the campaign